L’Arrogante Food Truck
A new way of conceiving catering. Fresh, young, informal but at the same time refined and elegant. These are the values that distinguish “L’Arrogante”. Logo, food truck decoration, aprons, t-shirts and website were designed with a clean, minimal but at the same time playful and light style in mind. The rich color palette was chosen to recall the idea of healthy, genuine, zero-kilometer food.